The earliest purple dyes date back to about 1900 B.C. It took around 12,000 shellfish to extract 1.5 grams of the pure dye – barely enough to dye a single garment the size of the Roman toga. It’s no wonder then, this colour was used primarily for garments of the emperors or privileged individuals. Put simply, purple signified wealth and extravagance.
Whether we consciously realise it or not, we still today, have an awareness around purple and wealth. You can use it to your advantage though.
My advice…if you are negotiating money in any form, avoid wearing purple as you run the risk of giving the impression you have enough already (if it’s a pay-rise) or that your prices are too high (if you are selling). If however, you are teaching, advising or presenting then purple is your friend, giving people the impression you have a wealth of experience and wisdom.
Colour has a huge impact on our thoughts!