Dress to Influence!

It is essential to dress for the influence you want to have.  So many people don’t realise how much your clothing counts towards your perceived competence.  Anyone who travels or stays in hotels a lot, knows the benefits of the different service they receive when wearing the ‘uniform’ of a successful person.  I have on many occasions enjoyed a superior room or suite when I’ve checked into a hotel.

Of course it isn’t just the clothes, it is also your body language and communication style which together inform the receptionist or airline check-in staff that you are a customer worth looking after…well!

Over a cup of coffee, think about your diary for this week.  What are you doing, who are you meeting?  List the outcomes you want from those interactions/meetings.  Consider how you want them to perceive you.  Compile a list of words which bring together both the outcomes and the perceptions.  Finally, think about how a person would look, sound and behave to be successful in both areas.

Now you are beginning to think strategically about your image and the impression you want to have on others.  Impression management is your responsibility.

“I want to be comfortable” is something I hear often.  That’s fine, just don’t compromisePortrait of a businesswoman your credibility to be comfortable.

Tip:  The more flesh you show, the more credibility you lose.  Men in short-sleeve shirts, women in sleeveless tops are just two examples here.  Professional credibility doesn’t sit well with flesh on show!